I apologise to those that read this from out of town, this is an English centric post. There are two advertisements running at the moment that are more irritating than the standard drivel. Number one is the advert that involves teenagers droning their parents title in order to demand some clothing purchase. I won’t mention the company that the advertisement is for out of principle but I’m sure that you have seen it. I don’t understand why the advertisers think that this advertisement will tease me into using their service. Of course it is a clever advert and it calls to my inner conscious but all those kids make me want to do is punch them in the face.
If you deconstruct this advert what it says is that this is the company for you if you have horrible and demanding children and are a rubbish parent. “Demanding children? No backbone? Weak parent? Give in to everything with one simple call to us and you can be back to your Lambrini in no time”
The other one is not so so irritating as it is illogical. In this advertisement a young man is too stupid to work out that the ‘TV’ button on his new kindle will display the screen on the TV. To cope with his complete and utter incomprehension of basic device management he calls upon the magical new help function. Selecting this option puts him in touch with a young lady with a charming Irish accent who helps him without criticising his abject stupidity.
This is England, we don’t have English call centres, any help service will be outsourced. The reality is that when you press this button you will make contact with Manjita, a 16 year old Indian girl who can barely understand English. There will have to be seventeen steps of security, all completed with a person who can’t understand English. When you deal with Manjita by phone she will call herself Jane and pretend that she is in the same time zone. She will follow scripted small talk and do her very best to pretend that she is simply an incompetent English person, how will this work with a visual system? Will they have to build rooms that look English, will there have to be real time airbrushing? Let’s be honest here, if you can’t sort simple telephone support then why show us who we are talking to?
You know that I don’t use the blog for advertising. I have no interest in pushing other peoples agendas. But there are occasions when the commercial aspect of something is eclipsed by the sheer genius of the presentation.
This, my freinds, is one such time. The link below sums up so much about the world many of us live in. Its a great video and safe to view anywhere. When you watch it ask yourself if your really as comfortable with your fellow man as you think.
Just for the record that is not me in the third row and I don’t like carlsberg.
The dumbing down continues, or perhaps I am noticing it more? An advert for impulse body spray this evening which, for those non UK readers is a well known female only brand, showed flowers and butterflies as the amazing new scent perfumed the air. Then, just to remind the stupid, came the tag line ‘for her’.
Really? But with the feminine shape and size, the pink colour and floral scent I thought a liberal dousing would make a man more attractive to the opposite sex!
What will they do next? Advertising tampons with the tag line ‘for the woman in your household’? perhaps chocolates could cary ‘for when your in trouble’? head polish could warn ‘only for bald people’.
At this rate we will soon have adverts for cell phones that warn ‘not for eating’ where does the common sense line get drawn? Will we have cars that carry compulsory labels stating ‘caution: can move at speed’? Camping shops selling tents with labels sewn in that say ‘not suitable for traversing water’?
I remain convinced that those that require this level of instruction should not be allowed out unaccompanied. If Jon* is that stupid that he finds himself in the maze of female scented products in his local store and thinks “oo summer pansies that’s just the scent for me, the lads at the garage will be so jealous” then he deserves the ridicule and potential violence that ensues.
I also have a medical conundrum this evening and so far Dr Google has not helped. On the upper side of my left arm there is a patch of tattoo that is bleached and on the underside two smaller red and white patches. These patches calm down and then occasionally they flare up and become more prominent.
Now I believe that these patches are the result of the clamps used to hold the arm open during surgery, this would make sense as they are around the centre of the incision. The thing I can’t understand is why the skin remains marked surely any marking would be temporary? I also don’t understand why the upper arm seems bleached and the lower is red, two different clamps?
I have in my head all the conversations about using electricity to cut and seal, is one of these marks the earth clamp?
*Other male names can be substituted