Who is it that worked out that when we’re ill two tablets is optimal? The vast majority of the mass of a tablet is filler and inactive ingredients so why not shrink them. Instead of routinely taking two of everything wouldn’t it make more sense if they sold half sized doses for the rare people who take 1?
When we reach for medication we are not well, does anybody ever think ‘well it’s not that bad so I will take one’ I certainly don’t and neither have I seen anybody else. The thing is you just want to stop whatever ails you, it’s no good in an hours time thinking ‘oh maybe I should have taken two’. I was considering this as I consume various cold remedies on the journey into work and I think that I have the answer. The second tablet, or more accurately the consumption of two, is a nod to sympathy. It is justification of the terrible agony that you are enduring that you need two tablets. Just as your mother applied cream to your grazed knee when you were a child the two tablets acknowledges your pain and suffering.
There could, of course, be another reason for this apparent duplication of product especially in these resource conscious times. I once asked a supplier why he had built a box the size of his alloted space envelope when the internal parts took up little more than a fifth of the space. The answer was as obvious as “would you have paid as much for a smaller box?” perhaps were just not ready to pay for small packages. Is it the same with laundry products, they gradually concentrate but why don’t they keep going? Fabric conditioner bottles are now a third smaller than they were but surely they could be smaller. Or is it just that they have worked out that we are not ready to pay the same price for a box of conditioner tabs?